Radio announcer Bronte Langbroek said having the confidence to try new things leads to big career breaks.
“The universe has a funny way of preparing us for life’s big moments,” Bronte said.
“When I first started in radio, I didn’t have a clear career path in mind but I knew I wanted to learn as much as possible.”
You don’t need everything figured out
“There’s so much pressure for young people to have everything figured out when they first start working.”
“I didn’t know where I wanted to end up when I first started, but I think trying different roles within the industry has made me a much better announcer.”
“Some people know exactly where they want to go and other people don’t, and both are okay.”
“For me, not having it all mapped out meant more time and freedom to explore the industry to learn how it worked.”
Now the co-host of her very own breakfast show, Bronte said her eight years behind the scenes prepared her well for her first big on-air break.
The power of an internship…
“It’s funny looking back on it now, because a simple four-day internship kickstarted my whole career,” Bronte said.
“My aunty worked in radio and thought I might find it interesting to spend the week in the studio.”
And she was right! That internship at Brisbane’s NOVA 106.9 ignited Bronte’s love affair with radio.
Over the next few years Bronte worked a variety of roles on NOVA’s promotional Street Team, the reception desk, as a fill-in assistant producer and an advertising sales coordinator.
After graduation, Bronte moved to Melbourne to take on a role as a Campaign Specialist and later moved back to the east coast for a step up to Promotions Manager.
Why you need to try new things
Six years into radio with a career in promotions coming along nicely, Bronte continued dabbling in different radio roles.
“Sometimes I’d step in as a fill-in announcer when the regular announcers were unavailable,” Bronte said.
“I was really enjoying being in the studio when a colleague suggested I join the network’s talent development program.”
“After that things really started heating up and I began throwing my hat into the ring for on-air opportunities right across Australia.”
Eventually Bronte heard about an announcer in Griffith who was preparing to take maternity leave.
After demo-ing well, Bronte went on to land the role and make her formal debut as a radio announcer.
Working in the regions
True to form, Bronte worked hard and was soon rewarded with the chance at her very own show in the nearby town of Wagga Wagga with fellow announcer and co-host Sam McGinn.
“A lot of people get their start on regional networks and even though its hard being away from home, I love the challenge,” Bronte said.
“Our breakfast show is the only local show on the station and we feel a lot of pressure to get it right.”
“We have 78,000 local people listening every morning and we want to make sure we represent the local interest properly.”
“We find local experts who can speak from a genuine place about what’s affecting the area.”
Dealing with keyboard warriors
But being a radio announcer has its fair share of challenges too, especially in the form of online keyboard warriors.
“Social media is an awesome way to promote our show and engage with our community but getting hate can be really tough,” Bronte said.
“I am one hundred percent open to constructive feedback but sometimes people are just plain mean.”
“It doesn’t happen that often but there’s been mornings when the first thing I’ve read is ‘That Bronte girl needs to be off radio, I hate her laugh’.”
“It’s a pretty brutal way to start your day, especially when you’re about to go on air.”
“But Sam and I try to focus on the constructive and positive comments and use them to make our show better.”
Repeat after me: don’t be a dick
So what other advice does Bronte have for aspiring radio announcers and other young women looking to get ahead in their careers?
“I’ve been in radio for eight years now and what I very quickly learned is that the industry is small, so don’t be a dick,” Bronte said.
“I know it sounds obvious but you can work with the same person three or four times over in your career.”
“I work with people now who I met when I first started, so you can’t burn bridges or have a big ego.”
“Just be professional and respectful and focus on building a positive reputation.”
Being yourself with help you succeed
So what advice would Bronte give to herself if she could rewind to that first day at NOVA?
“I would pull 19-year old Bronte aside and tell her this…,”Bronte said.
“Everything you think is weird, and everything you think you need to hide, is going to help you be unique in an industry that values creativity and uniqueness.”
“No one wants to hear another Hamish and Andy or Carrie Bickmore.”
“They already exist so, people want new talent and new personality.”
“So be weird little Bronte, be weird…”
“Oh, and ask for more money when you eventually move to Melbourne, haha.”
What’s next in store for Bronte Langbroek?
So after promotions, producing, sales and now announcing, what’s next instore for this driven radio-lover?
“I’d love to keep announcing and work my way into a big metro show,” Bronte said.
“But I love radio and if announcing doesn’t work out, I know I’ll always stay in the industry.”
Bronte’s favourite thing about radio is the way that it brings people together.
“When Sam and I are sitting in the studio, its just me and him and it can be easy to forget that so many people are listening in.”
“But then all of a sudden we get people ringing us and texting us and it brings you right back to why we do this.”
“People really love that chance to connect and that’s the magic of radio.”
“It builds real relationships and at the end of the day, that’s why we’re here.”
A day in the life of a radio announcer
- 4:10am: my morning alarm goes off and I shower, do my make up and get dressed
- 5am: arrive at the studio and spend about thirty minutes looking at the news from the past 12 to 18 hours
- 5:30am: Review our plans for the show that day and update if we need to
- 5:50am: Make a coffee and get ready for the show!
- 6am: The red light comes on and we go live! We spend the next three hours on air
- 9am: The breakfast show ends and we say goodbye to our listeners for the day
- 9am to 1pm/2pm: Complete our ‘behind the scenes work’ like social media planning Interviews, planning for the next day’s show and working with our clients
- 2:30pm: head home and relax or run errands for a few hours
- 6pm: dinner time
- 7pm: soccer training or work out time
- 8pm: bed time!
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